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    <lastmod>2020-05-22</lastmod>
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    <loc>https://www.book.thebsideway.com/case-study-6</loc>
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    <lastmod>2022-07-23</lastmod>
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      <image:title>Case Study 6 - The project</image:title>
      <image:caption>The founder of this mid-sized geotechnical engineering firm decided it was time to exit the business, but didn’t know the first thing about negotiating a sale. We were brought in to help him establish a value for his business, market the organization, and negotiate the final sale.</image:caption>
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      <image:title>Case Study 6 - Introduction</image:title>
      <image:caption>The client company’s founder was nearing retirement and needed to sell his business. However, after a career spent growing the operations, he didn’t know how to go about selling it to someone else. Our team was able to help him by maximizing his value, finding a buyer, and negotiating the sale.</image:caption>
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      <image:title>Case Study 6</image:title>
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      <image:title>Case Study 6 - The challenge</image:title>
      <image:caption>Preparing a business for sale is always a tricky process. There’s a solid amount of housekeeping that needs to take place before you can begin to market the business to potential acquirers. Perhaps even more challenging was the fact that the entire process was an extremely emotional one for the founder, who spent the majority of his life building the company from nothing.</image:caption>
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    <loc>https://www.book.thebsideway.com/case-study-3</loc>
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    <priority>0.75</priority>
    <lastmod>2022-07-23</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62dc680b17f7b01d65d389e9/1658611730315-M54ZYMALFDSYXU0M3IOM/2.jpg</image:loc>
      <image:title>Case Study 3 - The project</image:title>
      <image:caption>We stepped in to help a 96-year old Australian consumer logistics company at a critical inflection point in their history. Faced with the sudden loss of their CEO, they turned to bodetree advisors to help fill the gap. We did just that, reframing their core offering, developing a technology platform, and expanding into the U.S. in just 18 months.</image:caption>
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    <image:image>
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      <image:title>Case Study 3 - Introduction</image:title>
      <image:caption>We were introduced to this well-established Australian company when we were asked to help formulate growth strategies to aid a U.S. expansion. Prior to launching that, however, the company suffered the sudden loss of their Global CEO, leaving them without critical leadership infrastructure needed to stabilize operations at home and expand globally. We stepped in to offer our fractional executive services, filling the roles of CEO, COO and CTO to drive the institutional change desired by the company’s owners. Our mission was clear: stabilize Australian operations, optimize the technology stack, and expand into the U.S.</image:caption>
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      <image:title>Case Study 3</image:title>
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      <image:title>Case Study 3 - The challenge</image:title>
      <image:caption>There were several major issues that needed to be addressed here. First, we found ourselves dealing with a client that had been successful for an extended period of time and grew complacent as a result. Things had “just worked” for so long that when the market began to shift they discovered that they lacked the essential skills and infrastructure needed to respond. Second, we found ourselves dealing with an array of legacy systems that were connected through opaque manual processes. Finally, we were faced with the challenge of translating a business deeply steeped in the Australian perspective into the very different American market. This required us to fundamentally rethink the product offering, recruitment, and marketing functions.</image:caption>
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    <loc>https://www.book.thebsideway.com/case-study-5</loc>
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    <lastmod>2022-07-23</lastmod>
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      <image:title>Case Study 5 - Introduction</image:title>
      <image:caption>This client was uniquely passionate about helping people who have lost their jobs due to the COVID-19 pandemic get back to work fast. He knew that his decades of industry expertise in human resources and recruiting could be put to good use, but he also knew he didn’t have the luxury of waiting around to develop the content. He needed to act fast, and turned to bodetree advisors to turn his dream into a reality.</image:caption>
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    <image:image>
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      <image:title>Case Study 5 - The project</image:title>
      <image:caption>This client needed to develop a robust content library and write a book quickly in order to begin supporting individuals who were out of work due to the COVID-19 pandemic. He called on us to outline, research, write, and design all of this content in a matter of weeks.</image:caption>
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      <image:title>Case Study 5</image:title>
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      <image:title>Case Study 5 - The challenge</image:title>
      <image:caption>The challenge we faced in this engagement was time. Developing a massive original content library and transforming that into a commercially-available book usually takes months for even the fastest writers. Our team, on the other hand, had just three weeks to get the job done.</image:caption>
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    <loc>https://www.book.thebsideway.com/book</loc>
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    <lastmod>2025-01-16</lastmod>
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